The Legacy Lab is a self-paced, virtual coaching program designed for creative entrepreneurs such as photographers, designers, wedding vendors, artists, and other creative makers. This program aims to automate personalized coaching into a streamlined, accessible format that allows students to work at their own pace, with minimal direct assistance. Each section of the course will include video companions, templates, and additional resources.
Curriculum
- 4 Sections
- 22 Lessons
- Lifetime
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- Module 1: Brand Strategy (Getting Started)9
- 1.0Lesson 1: Introduction to Brand Strategy10 Minutes
- 1.1Brand Strategy Self Assesment15 Questions
- 1.2Lesson 2: Setting Brand Goals
- 1.3Lesson 3: Crafting Your Vision & Mission
- 1.4Lesson 4: Defining Your Core Values
- 1.5Lesson 5: Developing Your Brand Approach
- 1.6Lesson 6: Finding Your Brand Voice & Personality
- 1.7Lesson 7: Identifying Your Ideal Customer
- 1.8Lesson 8: Establishing Your Brand’s Look & Feel
- Module 2: Business Strategy (Make a Plan)5
- Module 3: Marketing Strategy (Get Seen)5
- Module 4 Business Flow & Growth (Scale Up)4
Target audiences
- Photographers
- Wedding Vendors
- Creative Entrepreneurs
- Brand Specialists
- Designers
- Artists